GameStop sees UK digital success

Specialist retail giant GameStop says the UK has already helped grow its worldwide digital empire.

The company launched GameStop.co.uk in July, which included a games download service. The site quickly won over consumers with aggressive price cuts and temporary deals.

GameStop is keen to build on the success it has seen in the UK market, which helped the retailer generate $70.6m in Europe during its last quarter.

The UK is a new component of our global digital strategy,” a GameStop spokesperson told MCV.

Its unique offerings contributed to an increase in online transactions

across our global e-commerce network.”

Last week, GameStop International’s executive VP Mike Mauler stated in an investors’ briefing that the firm is focused entirely on competing digitally in the UK”, having closed all UK stores in the last nine months.

However, reports suggest the firm is still interested in GAME Group.