HMV launches pre-owned assault

HMV has confirmed its entry into the pre-owned games market under the Re/Play brand.

It will be officially launched on Friday 24th October with an extensive marketing campaign featuring national and consumer press.

MCV was first to reveal HMV’s plans in the pre-owned space back in June after the appointment of former Choices man Martin Baxter.

Re/Play will launch in 160 stores across the UK and Ireland, including regional flagships in London’s Oxford Street, Birmingham, Manchester, Liverpool, Leeds, Newcastle, Glasgow, Edinburgh, Belfast and Dublin, before being rolled out to the rest of the chain in the New Year.

The offer will enable customers to exchange games for credit against the purchase of other games titles, but can also be traded in for credit on the purchase of all other products sold at HMV, including CDs, DVDs, Blu Ray, technology devices such as iPods and games consoles, books, t-shirts, concert tickets and more.

HMV Re/Play further underlines HMV’s growing credentials as a games specialist, and enhances the credibility of our games offer through extended range and by providing a strong value proposition to our customers,” said HMV head of games Tim Ellis.

This represents a great deal for our customers, as well as for our industry, as we believe it will help to drive footfall and stimulate increased sales of new games releases and hardware, as well as other entertainment products available from HMV.”

HMV Re/Play manager Martin Baxter added: This completes a credible, comprehensive and compelling games offer for all games customers, and in particular firmly puts HMV on the map as a games specialist for core gamers.”