PS3 price cut ad push begins

MCV Staff 18th August 2011 Retail

Sony has kicked off its UK marketing campaign to promote the PS3 price cut.

A six-sheet version of the ad seen in full below will feature in over 5,000 roadside posters across the country from Monday.In addition, national ads will litter the press across the coming weeks kicking off with a spot in Metro this morning.

Sony announced at Gamescom on Tuesday that it was to cut the RRP of the machine to just 199.99, as revealed by MCV in June.

The discounts immediately filtered through the High Street, with 160GB models now available for as little as 190.

Tags

About MCV Staff

Check Also

trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook

[Industry news] Trophy Games Makes Its Largest Acquisition Ever – and Upgrades Its Outlook

The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.

© Copyright 2026, MCV. BizMedia