Toys-to-life boom: Disney Infinity and Skylanders see sales spike in early 2015

Skylanders, Disney Infinity and Amiibo are the biggest accessory winners of 2015 so far, with all three franchises seeing major year-on-year growth.

Data tracker GfK Chart-Track reports that Skylanders toys are up 44 per cent in units and 25 per cent in revenue for the year-to-date. Meanwhile, Disney Infinity is up by 56 per cent and 37 per cent in units and revenue respectively.

However, it’s Nintendo that has seen the biggest success of 2015 so far, with official accessory
unit sales accelerating 145 per cent and revenue jumping 121 per cent – a success Chart-Track attributes to toys-to-life brand Amiibo.

Nintendo previously told MCV that it was working on providing more Amiibo stock for retailers after the brand ‘smashed’ expectations.

Toys-to-life products have been boosted by retail offers, including multi-buy promotions.

Skylanders and Infinity are up year-to-date because of the launch of Skylanders Trap Team and Disney Infinity
2.0, both of which increased demand beyond their Q4 2014 launches,” said Chris Poole, senior account managerat Chart-Track.