Asda has become the first UK supermarket to promote its PlayStation Vita price – and it’s the lowest price we’ve yet seen for the console.
The supermarket will tonight put the Wi-Fi version of the new handheld on sale for just 197. The same price is available online.
Tags asda ben-parfitt cheapest playstation retail supermarkets uk vita
![asd 2 [Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice](https://mcvuk.com/wp-content/uploads/asd-2-310x165.jpg)
Gaming is becoming increasingly digital. But that doesn’t mean consumer choice is disappearing with the disc. If anything, as digital becomes the default, players are becoming more demanding about how, where and on what terms they buy.
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