Robert Bowling joins Humble Bundle as creative director

Fomer Infinity Ward creative strategist Robert Bowling has joined Humble Bundle as the company’s new VP and creative director.

Speaking with IGN, Bowling confirmed his new appointment with the PC, Mac and Linux digital distributor.

"Humble Bundle has been an inspiration for a while with the freedom they bring to players, the opportunity they allow developers, and the ability to give so much back through the charity aspect of every part of their business," Bowling said.

"I’m excited to join them, having spent the last decade on the development side and experiencing first hand the trials and tribulations of getting games out the door and getting them discovered by new audiences. I’m excited to help continue the tradition of innovating new ways for developers to release their games and the freedom for players to support them as vice president, creative director of Humble Bundle."

Bowling left Infinity Ward in March 2012 to join independent studio Robotoki as president and creative director. The studio created a mobile title Human Element, but was forced to shutdown in January due to a stalled publishing deal.

"We were actively negotiating a publishing deal for the premium version of Human Element but unfortunately I am unable to continue to self-fund the studio until that deal finalizes."