Sony details PS3 LoveFilm deal

Following the leak of the news earlier this week, Sony has released the first official information about the upcoming LoveFilm service heading to PS3.

Described as the most significant extension to date of LOVEFiLM’s direct-to-TV rollout”, the service will provide both instant streaming rentals over PSN as well as the capability for users to manage their LoveFilm account directly through the console.

It will all be managed via a dedicated app installed to the XMB.

We know there is a huge interest within our audience for film, and so the addition of Lovefilm to our current range of services is a very natural fit and one which significantly enhances the value proposition of PS3,” SCE UK MD Ray Maguire stated.

Lovefilm has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically.”

LoveFilm’s chief executive Simon Calver added: This is game-changing for LoveFilm and transformational for the UK home entertainment market as a whole.

PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray and games rental by post. To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LoveFilm.”

A launch date for the service has not yet been announced, though it’s expected to be some time in November.