Sony embarks on Lemmings licensing drive

Iconic 1990s video game franchise Lemmings is making a return with a swathe of new licensed merchandise.

Sony Computer Entertainment Europe has embarked on a licensing programme for the popular game, with the appointment of four new licensees.

Paladone will deliver a range of branded mugs and fridge magnets, Bioworld will develop a collection of adult and kids apparel, nightwear and loungewear, while Gaya Entertainment will launch a range of plush, bags, keychains and wallscrolls.

Elsewhere, GB Eye will produce a collection of retro-focussed posters, stickers, badges and notebooks.

Product is expected to hit shelves from early 2015.

MCV’s sister site Licensing.biz has more details.