Sony kicks off Wonderbook campaign at HMV this weekend

UK consumers will be able to go hands-on with Wonderbook and J.K. Rowling’s Book of Spells at HMV Oxford Street this weekend.

Between Saturday, August 25th and Monday, August 27th, Sony will be taking to the stage at the back of the ground floor, with a dedicated sampling area and with a PlayStation team in place to encourage kids and families to take part.

Meanwhile, HMV is also offering a discount to those that pre-order the product over the three days. The Solus pack (featuring Wonderbook and Book of Spells) will be 3 off (RRP 30.99, so cut to 27.99), while the Move bundle (featuring Wonderbook, Book of Spells, Move and PlayStation Eye) will be 5 off 70.99 (65.99).

It is the first stop in what will likely be an extensive retail hands-on campaign, as Sony hopes to generate hype for a product it has billed as its most important Christmas game.

Book of Spells is the first in a number of proposed Wonderbook products, which includes Digg’s Nightcrawler from Moonbot Studios, Walking with Dinosaurs from BBC Worldwide plus a string of products from Disney Interactive Studios.