Sony pulls WipEout ad

MCV Staff 4th August 2009 Business News

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed.

The decision comes after reports that the ad has doubled loading times between tracks with users forced to wait for the completion of it before gameplay is allowed to commence.

An SCEE spokesperson told Eurogamer: The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay.”

Tags

About MCV Staff

Check Also

[Industry news] Ludo.ai launches API and MCP beta to bring AI game asset creation into developer workflows

Ludo.ai, the AI game design and production hub, has released the beta of its new API and Model Context Protocol (MCP) integration, giving developers a faster way to generate production-ready game assets without breaking creative flow. The release enables indie developers, content creators and studios to integrate Ludo’s asset creation directly into everyday workflows, from AI assistants and IDEs to custom tools, build systems and automated pipelines.

© Copyright 2026, MCV. BizMedia