Sony pulls WipEout ad

MCV Staff 4th August 2009 Business News

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed.

The decision comes after reports that the ad has doubled loading times between tracks with users forced to wait for the completion of it before gameplay is allowed to commence.

An SCEE spokesperson told Eurogamer: The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay.”

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