Sony: "We had one good day, but it’s not over yet"

An aggressive Sony took E3 by storm last week, but says it was only ‘one good day’.

The company’s pre-E3 press conference was quite low on new games compared with Xbox. But its decision to not force online checks every 24 hours, or block trade-ins, was a real crowd-pleaser.

And PS4’s 350 price tag is more attractive than Xbox’s 430 (including Kinect).

The result has been a huge increase in pre-orders.

Yet SCE UK boss Fergal Gara has played down the significance of winning E3, telling MCV that the company needs to keep its foot on the gas up to launch and beyond.

Winning is determined by a much longer timescale,” he said. We were very pleased with how our messages went down at E3. We aim to be the best for gamers, and this was a key step in that direction.

E3 is important for early momentum and generating pre-orders. But it is only one step along. We feel we had a good day but there is loads more hard work to do, and we are focused on that.”

The E3 event marked a more aggressive Sony, with barbed remarks aimed at Microsoft during the show. And Gara says the firm won’t hold back in the future.

My UK and Ireland team is under the most competitive pressure in Europe,” he said.

So if we want to be more successful, we have to earn it. We are have to be more driven and focused.”