Ubisoft dev boss says Wii U message is hard to convey to consumers

The Wii U’s slow start on the market can be attributed to the difficulty of conveying its features to the public.

That’s the opinion of Xavier Poix, the MD of Ubisoft’s Annecy, Montpellier, and Paris studios who also admitted that Ubisoft made mistakes with Wii U launch title ZombiU.

"The depth of what you can do with that console is really hard to get across unless you play with it," Poix told GameSpot. "It’s different from the Wii, where seeing was believing. With the Wii U, people really need to experience it.

"The whole idea of the asymmetrical gameplay and using two screens to do two very different things is not simple to explain to people. ZombiU was designed to be a game for core players launching with a new Nintendo console.

We should have communicated better in this respect to let people know what kind of experience to expect. It wasn’t obvious enough that there would be a new controller and new gameplay and a new skill set to develop."