Ubisoft: ‘Players trust High Street more than online’

Some gaming enthusiasts find buying games on the High Street safer than via online, says Ubisoft.

The firm’s free-to-play publishing director Thomas Paincon said that some consumers trust the High Street over online services and free-to-play games. And that’s why the firm is launching a boxed version of digital F2P title, The Settlers Online.

Paincon said: Now, with the opportunity to reach more players and monetize them through their regular channel in retail, we should experience nice results.

Some players tendto trust what packaged goods offer, even for free-to-play online titles, more than spending money directly online.”

Paincon hopes that releasing the firm’s browser games at retail will help widen the potential audience for Ubisoft’s titles.

The news follows a similar move from free-to-play giant Bigpoint. The firm has released a trio of its titles at UK retail via Contact Sales.