UK games industry stars in tonight’s Young Apprentice

MCV Staff 12th December 2011 Business News

Lord Alan Sugar will tonight decide the winner of Young Apprentice. And he will use video games to make the choice.

Tonight’s season finale for the junior entrepreneur show challenges it finalists, Zara Brownless and James McCullagh, to develop and market an online video game.

One of the two will win access to a 25,000 fund so they can start their own business.

Technically, we’re not supposed to say anything else – as we’re under NDA with the BBC. But the teaser at the end of last week’s episode featured fleeting glimpses of top UK games execs, who MCV can confirm were called in to witness the games’ pitches. Plus, one high profile studio boss in particular features, pointing to bigger involvement in the episode.

The show airs tonight on BBC1 at 9pm.

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