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505 Games is to strengthen its development of in-house IP.
The firm traditionally partners with other studios’ titles, and has helped turn Terraria, Cooking Mama, Payday and Zumba Fitness into smash hits.
505 president Ian Howe told MCV that he’s not turning his back on these partnerships, but the firm is now looking to create its own hits.
“It’s critical that we develop our own brands,” he said.
“We encourage everyone at 505 to think about the types of games they want to make. If we think the idea is strong enough, then we’ll make it. In that respect, we’re taking an approach closer to that of a developer than a publisher.”
