EAâ??s Swedish studio and developer of Battlefield seemingly dislikes association with casual market

DICE: “We’re not a casual developer”

EA-owned Swedish developer DICE is seemingly no fan of the casual sector, with the producer of the studio’s upcoming free-to-play online outing Battlefield Heroes insisting that the outfit “isn’t going casual”.

The remarks come ahead of the release of the firm’s most casual-orientated Battlefield title yet and shortly after the announcement of a brand new download-only outing for the series, Battlefield 1943.

Develop’s sister site CasualGaming.biz has the full story – click here for more information.

About MCV Staff

Check Also

Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026

[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at …