Serco Games Research now PlayableGames

Game testing group relaunches

MCV Staff 3rd July 2009 Development News

London-based game testing group Serco Games Research has rebranded itself PlayableGames to reflect how “user testing can help to improve the game experience for players and, as a result, title sales and customer satisfaction.”

PlayableGames recently worked with Sony and Sucker Punch in providing user-experience feedback for the recently released action title infamous.

“Playable games are what the market wants, and the new name highlights how our proven approach to user testing can make games more engaging and playable,” said Ben Weedon, manager of PlayableGames.

Website.

Tags

About MCV Staff

Check Also

ent [Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

[Industry news] Entity raises €5 million in seed funding to bring console-quality games to the ‘New Web’

Entity, a new Irish gaming distribution startup, today announced it has completed a €5 million seed round for its next-generation gaming platform which is set to launch in early 2027. Entity has embraced the latest breakthrough web technology to create the home of console-quality games for the “new web” era.  Entity is effectively replacing the need for a dedicated gaming device such as the console or PC for most games: Bringing, for the first time, instant and social game play experiences to the largest global game playing audience without the friction of downloads or installs. Entity delivers a true click and play experience for games players, anytime, anywhere and on any modern browser

© Copyright 2026, MCV. BizMedia