SCE boss pours cold water on next-gen speculation

Kaz Hirai: We won’t announce PS4 at E3

Sony is sticking to its guns and insists there will be no talk of what it plans to do beyond PS3 at June’s E3.

Speaking in response to MCV’s story last week that senior publishing execs are expecting new console reveals at the Los Angeles trade show, one of the format-holder’s most senior execs has said "we are not making any announcements at E3".

MCV reported word from sources that Sony was expected to offer some glimpse at its future console plans to counter the assumed unveiling of Microsoft’s 360 successor.

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div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams