Microsoft’s group product manager for Xbox 360 Aaron Greenberg has stated that the strong sales enjoyed by his firm’s console over the Christmas period has been mirrored by some equally impressive growth of the company’s Xbox Live digital platform.
We saw year-over-year online consumer spending on Live grow 84 per cent, well outpacing any other segment," he told G4TV.
CasualGaming.biz has the full Xbox Live story – click here to head over there.
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Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams
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