Scopely hires former Zynga business director

Mobile games network Scopely has recruited Roy Rosenthal, a former Zynga exec.

Rosenthal takes on the role of general counsel and head of business affairs, leaving his similar position as senior counsel and senior director of business affairs at the FarmVille firm. He as also worked as Shazam and Palo Alto, according to his blog post on Scopely’s website.

During his time at Zynga, Rosenthal built the deal structure for the firm’s advertising business, IP licensing ventures, third party developer platform and general commercial deal flow.

The new exec was hired after Scopely’s chief revenue officer Tim O’Brien reached out to him back in 2014 – then messaged him every month to find out if Rosenthal was ready to relocate for the role.

"I hope Scopely can benefit from my experience and perspective from Zynga and Shazam – particularly from Zynga, which is operating in much of the same space as Scopely," Rosenthal writes. "The speed and energy at Scopely is a lot like Zynga, and I hope I can help guide Scopely to the same level of success Zynga has seen and avoid some of the missteps."