Platform holder hopes gaming business will reverse declines in tech division

Sony backs away from TV and mobile, focuses on PlayStation

PlayStation is being engineered as the saviour of Sony’s struggling technology business.

Reuters reports that the company intends to slash its existing smartphone and TV ranges and instead work to boost its PlayStation sales by up to a quarter in an effort to reverse recent declines.

"We’re not aiming for size or market share but better profits," mobile boss Hiroki Totoki said, having admitted that the company will going forward only concentrate on its most popular TV and phone products. Specifically, production will only continue of devices that would still post a profit even if sales were to decline by as much as 30 per cent.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).