CEO of social games firm brings previous project back into the fold

Zynga acquires Mark Pincus’ incubator Superlabs

Superlabs, the incubator set up by Zynga boss Mark Pincus, has been acquired by the Facebook and mobile games firm.

Pincus originally founded Superlabs after leaving Zynga, but returned to the latter company back in April. He planned to use his own money to fund ideas and projects that he had been considering for some time, with reports claiming he has invested $2.2m in the incubator.

Now Recode reports he has moved to bring his previous project into the fold as Zynga continues to weather its ongoing troubles.

Said to be a talent acquisition, the deal reportedly cost $1, although this depends on whether or not Zynga needs to spend more on stock grants and employee compensation.

Zynga has also “secured the rights in tech and related IP” for anything that was created at Superlabs.

About MCV Staff

Check Also

LGF Key Art 1500x500 1 [Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

[Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

New Game Plus, the tentpole games showcase of the London Games Festival, arrives at Exhibition White City on 16-17 April 2026 and is set to welcome thousands of industry professionals and members of the public. The event returns with a bigger line-up of games and talks and builds on the success of last year’s debut as the public-facing centrepiece of the London Games Festival. A limited number of tickets are still available to purchase.