G FUEL buys ELEAGUE Arena naming rights

ELEAGUE and G FUEL have entered an official marketing partnership that will see the ELEAGUE Arena renamed.

The iconic Atlanta based studio will now be called the G FUEL ELEAGUE Arena, and G FUEL is now the official energy drink of ELEAGUE. G FUEL will be promoted across all of the ELEAGUE channels, while G FUEL will be creating multiple campaigns based on ELEAGUE.

“We are proud to partner with G FUEL, a brand synonymous with high energy, focus and performance that is a perfect fit for our ELEAGUE community,” said Seth Ladetsky, senior vice president of sales at Turner Sports. “We look forward to continuing to present all the excitement associated with our ELEAGUE coverage from G FUEL ELEAGUE ARENA.”

“This is a pivotal time for the esports community and this partnership is in line with GFUEL’s mission in gaming,” said Cliff Morgan, CEO of Gamma Labs. “Many new people will get exposed to the exhilarating thrill of esports competition through Turner’s extensive network, where winners and losers are separated by milliseconds. These competitors are true athletes, and G FUEL energy drink gives them the focus and reaction time they need to compete at this high level.”

The deal comes just in time for the ELEAGUE Major, which kicked off last night.