PSP gets fresh price cut

Sony has dropped the price of the PSP once again in North America.

From Sunday February 27th the machine will carry an RRP of $129.99 – tantalisingly close to the magic $99.99 mark. The device currently retails for around $169.99.

It was only back in October 2010 that Sony slashed the US price of the digital-only PSPgo, dropping it from $249.99 to $199.99.

In addition, a further 13 titles have been added to the discounted Favourites and Greatest Hits selection which retail for between $9.99-$19.99.

The PSP system set the standard for complete portable entertainment and continues to be the premiere destination for gamers on-the-go,” SCEA’s SVP of sales Tim Bender.

Nearly six years after its initial launch, demand for the PSP remains strong. This new price point enables us to broaden the PSP platform to a larger group of consumers who are looking for best-in-class handheld entertainment.”