‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME. The TV campaign kicks off today (October 30th) and runs until December 21st and will be supported by a range of creative across digital, radio and print. Off the back of a fantastic …
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‘There’s still life in retro games’
Simply pass a storefront stocked with N64, PlayStation and Dreamcast games with older gamers in tow and you’ll be able to see that retro is very much still in fashion. The accompanying chorus of phrases like ‘I remember playing this as a kid’ and ‘I put so many hours into …
Read More »ACCESSORIES UPDATE: Xbox One Camouflage Headset and Controller and PDP Wired Flight Pad for Wii U
MCV looks at the best new products heading to UK retail. This week, we blend in with a camouflage Xbox One headset and controller, before starting a fight on the Wii U. Xbox One Camouflage Headset and Controller Microsoft has released a set of products patterned with military-style camouflage. The …
Read More »MARGIN MAKERS: Guide to Fitness
Rhythm and fitness games continue to be great crowd-pleasers, with a variety of accessible titles on offer to those looking to keep moving. MCVgets down to the beat. The fitness games market is fittingly in good shape. Wii Fit and Wii Fit Plus are the 22nd and 23rd best-selling games …
Read More »You know Curve the developer, now meet Curve the publisher
There’s a new craze in the games publishing scene. A number of companies, from 505 Games and Mastertronic to Team 17 and Green Man Gaming, have been wooing indie developers with a desire to find the next big independent hit. But Curve Digital, a sister business to developer Curve Studios, …
Read More »Zuckerberg: Oculus Rift needs to sell 50-100m units to become meaningful
Facebook founder Mark Zuckerberg has said that he hopes to sell between 50m and 100m Oculus Rift virtual reality headsets over the next ten years. It needs to reach a very large scale – 50m to 100m units – before it will really be a meaningful thing as a computing …
Read More »Walmart introduces pre-owned games to 1,700 US stores
Pre-owned games are now available on the shelves of 1,700 of Walmart’s 4,800 US outlets. Bloomberg reports that the move, seemingly designed to face off directly with market leader GameStop, will see typical stores offer between 40 and 100 pre-owned titles at any one time. GameStop, however, claims not to …
Read More »Nominations open for 30 under 30
MCV’s 30 Under 30 returns next month. Once again, we’re calling for publishers, retailers, media and those working in the support industries to nominate their peers, colleagues, superiors or themselves for a place on our definitive round-up of the 30 most ambitious, most accomplished young men and women in the …
Read More »Five reasons to visit Backspace this week
Annual event celebrates games development in Royal Leamington Spa
Read More »Amazon unveils a new Chromecast rival – the Fire TV Stick
The streaming content market has yet another hardware contender – the Amazon Fire TV Stick. The device is a direct rival to Google’s Chromecast. The stick is designed to be plugged into a TV’s HDMI port, allowing for direct streaming of digital content. It houses a dual-core processor and in-built …
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