Ahead of its release next week, analyst firm Cowen and Company has predicted that Activision’s Prototype 2 will struggle at retail. Gamasutra reports that that game is likely to see a soft performance" upon release, citing that fact that it has failed to break into Amazon’s Top 100 on either …

Publishers are honing their digital strategy as downloads become more popular.MCV speaks to Ubisoft’s digital VP Chris Early about what the worldsof retail and downloads can learn from each other… Does digital need traditional retail brands like Assassin’s Creed, Call of Duty and FIFA to grow? Digital’s biggest challenge is …

Distributor Sony DADC will increase its business-to-consumer services when it opens its new warehouse. The firm already supplies retailers with games, and plans to offer ‘enhanced B2C services’ when its Enfield facility is built this summer. Sony DADC is extending its product and services capability portfolio to support the evolution …

Veteran publisher System 3 is bringing new racer Absolute Supercars to retail with the help of Bruno Senna. The F1 driver and nephew of the late Ayrton Senna has helped hone the car handling in Absolute Supercars, which is due to arrive on PS3 at the end of May. The …

Develop talks to the specialty's best about adapting games for the global stage

It looks as if Microsoft is to break with recent tradition and release the new Halo closer to Christmas than it ever has previously. The Verge claims to have word from a reliable source” that Microsoft has internally set November 6th as the release date for Halo 4. Furthermore, it …

Those looking forward to upcoming Vita action title Gravity Rush will be able to get a bit of a look around ahead of the full release via PSN. Sony has confirmed with Joystiq a demo for the title will release a couple weeks ahead of the title’s PSN and retail …

RPGS are not cool. The genre conjures images of Dungeons and Dragons, Lord of the Rings and epic adventures that only the most dedicated gamer will ever stand a chance of finishing. And while they have always been successful (on PC World of Warcraft still reigns supreme), they are hardly …

Last week the games industry lost one of its founding fathers with the sad news of Jack Tramiel’s passing. Here, Zattikka president Tim Chaney recalls the legacy left by the founder of Commodore… In early 1982 I responded to an advertisement in The Grocer for Regional Sales Executive – Consumer …

Smartphones are the industry’s fastest-growing gaming platform – but one that is off limits to video games retailers. The only way for the High Street to grab a slice of the 7m spent on Angry Birds Space, the millions of dollars invested in Smurfs Village’s Smurfberries or the countless other …