MCV/DEVELOP News, events, research and jobs from the games industry
A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang. TV and print ads will run for two months worldwide around the title’s November 11th release, as will an online kids campaign that will deliver over 100m impressions.The huge Moshi Monsters community and …
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Modern Warfare 3 pre-orders "broke industry records"
Ahead of the possible release of concrete numbers later today, Activision has claimed that Call of Duty: Modern Warfare 3 was the most pre-ordered game ever released. Of course, this puts the title on track to break the sales records set by immediate predecessor Call of Duty: Black Ops. Pre-orders …
Read More »Gamestation helps MW3 fans skive off work
Finally getting your hands on Call of Duty: Modern Warfare 3 is great. Things like jobs and kids and gardening preventing you playing it is not. So retailer Gamestation has offered a helping hand in the form of some suggested text messages posted on its Facebook site that can be …
Read More »Channel Island VAT loophole closed
Low Value Consignment Relief will no longer apply to goods sent to the UK from the Channel Islands, the Government has announced. The controversial tax loophole is used by many of the biggest UK online retailers – most famously Play.com, The Hut Group, Asda and Amazon – to dodge millions …
Read More »Batman: Arkham City gets PC release date
Warner Bros Interactive has finally dated the delayed PC version of critical and commercial hit Batman: Arkham City. The game will be released on the format in the UK on November 25th. The Xbox 360 and PS3 versions of the title hit UK retail October 21st and was welcomed with …
Read More »Tecmo Koei offers indies exclusive bundle
As if hearing the call of indies bemoaning the rising trend in retail exclusives for the big chains, Tecmo Koei is releasing a limited edition that’s exclusive for indies. Independent stockists who order the turn-based strategy RPG Disgaea 4 on PS3, released last Firday (November 4th), will receive a collectable …
Read More »GAME readies Skyrim midnight openings
Having already stayed up to the early hours to welcome Call of Duty: Modern Warfare 3, retailers are getting ready to do it all again. This Friday sees the release of Bethesda’s Elder Scrolls V: Skyrim, and GAME and Gamestation will once again be opening their doors just before midnight …
Read More »MW3 is GAME’s most pre-ordered title ever
The UK’s leading games retailer GAME has said that Call of Duty: Modern Warfare 3, which is released worldwide today, is its most pre-ordered title ever. "Call of Duty: Modern Warfare 3 is the most popular game for pre-orders that Game and Gamestation have ever seen," GAME spokesperson Anne-Marie Mason …
Read More »INTERVIEW: John Lewis
It may be one of Britain’s oldest and most reputable department stores, but John Lewis has been a poor games retailer. Our Mystery Shopper has reviewed John Lewis three times in the past 12 months, awarding scores of 1/10, 2/10 and N/A. The latter happened just last month in Stratford, …
Read More »COUNTDOWN TO LONDON GAMES CONFERENCE: Digital to dominate by 2015
Digital sales will overtake boxed product sales by 2015, according to new industry-wide survey. The conclusion came form a panel of 1,000 industry experts quizzed by London Games Conference. 16 per cent believe that sea change could occur as early as the next 12 months. 39 per cent predict it …
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