The games industry’s definitive guide to agencies and service companies, Sourcebook, is now available to download and flick through online. You can also browse the homepage of the printed product by clicking here. Sourcebook ’09 – sponsored by Universally Speaking – is an all-year reference tool, featuring over 70 companies …
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UK CHARTS: Tiger Woods drives to the top
Fight Night Round 4 has suffered a KO after two weeks at the top of the ELSPA GfK-ChartTrack All Formats Top 40, but it’s not all bad news for EA, with fellow sports sim Tiger Woods PGA Tour 10 taking the fighter’s place. Tiger Woods increases its standing by one …
Read More »ELSPA: The real work starts now
ELSPA wants to take advantage of its strengthened relationship with the Government to get more important issues for the industry discussed in Parliament. After the body’s success in lobbying the Government to choose PEGI as the UK’s only age classification system, it has now turned its attention to tax breaks, …
Read More »ELSPA' new approach
Our relationship with Government has changed – along with our attitude, says the trade body’s director general Michael Rawlinson… PEGI’s ascent to becoming the sole ratings system for games was a momentous achievement for the industry – and just goes to show how we can really get the Government’s attention …
Read More »Sourcebook 09 goes live
The online version of the games industry’s definitive guide to agencies and service companies, Sourcebook, has gone live. You can also browse the digital version of the printed productby clicking here. Sourcebook ’09 – sponsored by Universally Speaking – is an all-year reference tool, featuring over 70 companies across eight …
Read More »Hysteria Hospital looks to deliver
Publisher Oxygen is preparing a marketing blitz for its upcoming Hysteria Hospital, as the game continues to rise up the pre-order charts. The DS, Wii and PC title currently sits amongst the most anticipated games on Amazon, Play and GAME’s websites, and Oxygen is expecting anticipation to grow further with …
Read More »Mass Market Effect
But in the stampede towards the mass market, the industry shouldn’t lose sight of the fact that video games have built their legacy and reputation on both inclusive experiences (ie the ones for my Wii-owning dad) and visceral, single-player entertainment (ie the ones for me). Yes, great family games – …
Read More »Microsoft: We must educate parents
Regional director of Xbox in the UK Neil Thompson has told MCV that parents are still erroneously treating consoles and adult games as ‘toys’ – and called on the industry to educate families. ELSPA member Thompson said that the publishers’ body would corral the industry” into teaching parents the difference …
Read More »New LittleBigPlanet coming to PS3
Media Molecule is working on a LittleBigPlanet Game of the Year edition for PlayStation 3, MCV understands. The new title is due for release this year and will feature much of the downloadable content currently available over the PlayStation Network. LittleBigPlanet was released in November last year to huge critical …
Read More »The Hut snares Play.com marketing boss
Play.com’s marketing boss Richard Chapple has left the retailer to join The Hut as commercial director. Chapple – an MCV Retail Advisory Board member – will work across TheHut.com and Zavvi to devise a communication strategy and drive the company’s marketing. Chapple will also expand the white label side of …
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