The once-unlikely jewel in the WiiWare launch crown is back for round two.
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MCV beats Royal Mail threat
MCV has today tied up deals to ensure that retail circulation is not affected by any potential Royal Mail strikes. Up to 4,000 additional copies will be published every week, with direct distribution to all key store managers and indies around the country. The increased total circulation starts this week, …
Read More »The pre-owned issue…
GAME’s admission that pre-owned sales (sock!) offer better margins than new releases and are (pow!) set to grow beyond providing a quarter of its revenues has no doubt gone down about as well with ELSPA’s members as a Christmas Card from the BBFC. For years, the retail-publishing alliance have abided …
Read More »Miyamoto expects long-tail success for NSMB
Shigeru Miyamoto expects New Super Mario Bros. Wii to continue to selling well into 2010 and beyond. According to a retailer’s blog translated by Andriasang, Miyamoto was on hand to present the multiplayer platformer to the trade and he told the lucky attendees: "It’s a Mario that will continue selling …
Read More »Direct2Drive calls for digital chart
Leading downloads provider Direct2Drive is keen to see the formation of a digital games chart, despite resistance to the prospect from competitors including Steam. In an exclusive interview with MCV, Rich Keen – marketing director of IGN-owned Direct2Drive – said that a chart would make the digital market appear more …
Read More »The Direct approach
Steam isn’t the only digital download platform enjoying the benefits of the online boom – IGN’s Direct2Drive service is seeing record growth. Tim Ingham speaks to marketing boss Rich Keen…How is Direct2Drive performing compared to previous years?September was the fifth anniversary of Direct2Drive globally. We’ve been established in the UK …
Read More »Price war to clear Wii stock
ShopTo has responded to Amazon’s 139.99 Wii by cutting the price even lower. The online indie is selling the machine for 134.85. However, like the Amazon deal, ShopTo have discounted the older Wii SKU, which does not include a copy of Wii Sports Resort or MotionPlus add-on. Retailers are being …
Read More »HMV opens 12 temporary Xmas outlets
HMV will open 12 new temporary stores across the UK this month – with games playing a ‘key role’ in their layout. The multiple entertainment retailer is anticipating increased demand over the Christmas period – particularly from releases including Activision’s Modern Warfare 2, Ubisoft’s Assassin’s Creed II and EA’s FIFA …
Read More »UK games industry slams price cutting
The prosperity of the entire UK trade has been placed in danger by the supermarket price cutting that has led to FIFA 10 and Operation Flashpoint: Dragon Rising going on sale for under 30. That’s according to leading publishers and retailers, who have today hit out at unnecessary and worrying” …
Read More »Premier PR picks Byron for games team
The PR agency handling the next series of Doctor Who has set its sights on games – by hiring Simon Byron to head up its new division. London-based Premier Public Relations officially opens its newly-formed video games division this week, run by former Barrington Harvey director Byron. The 60-strong agency …
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