MCV/DEVELOP News, events, research and jobs from the games industry
Super-publisher Activision has called its Hero franchise as respected as Harley Davidson and the iPhone. In an exclusive interview with MCV, the firm discusses how Guitar Hero has become bigger than just a video game – with long-term planning key to its success. "Things like Guitar Hero has forced us …
Read More »Modern Warfare 2 already pirated?
Activision Blizzard’s Modern Warfare 2 has been illegally downloaded over a week before release, according to blogs dedicated to the game. In devastating news for retail, one online source reports the that game has already been ripped for modded or ‘flashed’ Xbox 360 owners – and is available for illegal …
Read More »AUSTRALIA: MW2 terrorism outrage
An Australian lobbyist group has called for Call Of Duty: Modern Warfare 2 to be reclassified after it emerged gamers can play as a terrorist in the game. Leaked gameplay footage showed a player gunning down civilians at an airport earlier this week. The Australian Council on Children and the …
Read More »Modern Warfare 2 to smash GTA sales record
Activision’s wealthiest competitors are preparing themselves for a ‘Modern Warfare 2 Christmas’ – forecasting that the game will hit a record-breaking 1.7m UK sales in its opening week. According to sources close to top rival publishers, the figure has been estimated as the game secures 500,000 pre-orders at retail. If …
Read More »LEGO Indy 2, Force Unleashed: Ultimate Sith Edition dated
Both LEGO Indiana Jones 2: The Adventure Continues and Star Wars: The Force Unleashed: Ultimate Sith Edition will be released in November. Activision’s latest release schedule gives a street date of November 20th for LEGO Indy 2 and November 6th for Ultimate Sith. LEGO Indiana Jones 2: The Adventure Continues …
Read More »Natal integration â??likelyâ?? for Guitar Hero
While Kotick foresees a console-free future, RedOctane is interested in the 360â??s upcoming add-on
Read More »MMO giants next in PalTalkâ??s legal crusade
Activision Blizzard, Sony Online Entertainment and Turbine in new PalTalk lawsuit
Read More »Kotickâ??s spectacular pledge to â??cut funâ??
Activision boss wants to turn developers into economists and â??take the fun out of game designâ?
Read More »Blizzard’s next MMO broader than WoW
Activision Blizzard CEO Bobby Kotick has revealed the company’s next MMO will boast a broader appeal than World Of Warcraft. Speakign at the Deutsche Bank Securities Techonology Conference in San Francisco, Kotick slipped in hints to the scope of the currently unannounced project, according to Gamespot. What we’ve announced at …
Read More »Big Brother launches Guitar Hero 5 Hefner ads
Activision Blizzard’s Guitar Hero 5 marketing campaign will begin during tonight’s Big Brother final. The first TV ads will be shown during the reality show’s commercial breaks, featuring Hugh Hefner and his playbunnies. Last week, senior brand manager told MCV the ads were developed to follow on from the success …
Read More »