MCV/DEVELOP News, events, research and jobs from the games industry
Former Visceral general manager talks new opportunities at Sledgehammer
Read More »Retail to reign for some considerable time
The speed at which digital content has grown over the last 12 months has been phenomenal, but all three platform holders have told MCV – or more precisely, the guest editor of 2009’s final issue, Activision’s UK boss Andrew Brown – that retail will remain the driving force for some …
Read More »Andrew Brown’s Question Time
One publisher boss. Three format-holder chiefs. Five questions. Find out what happened when Activision’s Andrew Brown quizzed Microsoft’s Neil Thompson, Sony’s Ray Maguire and Nintendo’s David Yarnton. Click here to read the full feature.
Read More »MW2 raises £250k for War Child
Publisher Activision will, as previously pledged, donate 250k to charity War Child following the success of its Game for Good event in conjunction with Game and Microsoft early last month. In total 1,019,088 gamers logged into Call of Duty: Modern Warfare 2’s multiplayer mode on Xbox Live between Saturday December …
Read More »MW2 most pirated game of 09
Call of Duty: Modern Warfare 2 was the most pirated game of 2009 according to BitTorrent tracking statistics, Gamasutra reports. Of those downloads 4.1m were of the PC version whilst 970k were of the Xbox 360 version. The PS3 remains piracy free for the time being. An interesting thought to …
Read More »UK CHARTS: MW2 still on top
Strong pre-Christmas sales kept Modern Warfare 2 at the top of the UK games chart, according to the latest report from GfK-ChartTrack/ELSPA. The game, which was last week named as the Christmas No.1 on December 21st, maintained its place in the following five days of Christmas trading with a 17 …
Read More »Activision: Indies a key pillar
Activision and Centresoft have heralded the importance of independent retailers as they seek more participants for their Promote and Devote 2009 initiative. The promotional event offers support to indies who prominently display Activision’s DJ Hero, with the publisher giving 30,000 to the sector. Promote and Devote 2009 follows on from …
Read More »Modern Warfare 2 is UK’s Christmas No.1
There’s been no Rage Against The Machine-style upset in the video game charts, as Modern Warfare 2 easily takes 2009’s Christmas No. 1 spot in the ELSPA GfK-ChartTrack Top 40. The record-breaking FPSwas the runaway favourite to take the Christmas crown, and betting agency Paddy Power even started paying out …
Read More »Andrew Brown writes for MCV
To celebrate our final issue of 2009 Activision UK boss Andrew Brown has stepped up to the plate as one-off guest editor of MCV magazine. The past ten years have been exciting, aspirational – and surprising,” he writes in our blog section. Other surprises that this decade has brought? The …
Read More »Activision signs Zhu Zhu Pets
The first game based on popular kids brand Zhu Zhu Pets will be released on DS in spring 2010 thanks to a new agreement between publisher Activision, GameMill Publishing and licence holder Cepia LLC. Black Lantern Studios is currently handling development duties. Zhu Zhu Pets success in 2009 speaks for …
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