MCV/DEVELOP News, events, research and jobs from the games industry
In this edition of MCV, we sit down with Angry Birds company Rovio to find out how it plans to re-establish the mobile blockbuster franchise. The firm outlines its plans for the upcoming film, its new game Action as well as its marketing tie-ups with the likes of LEGO, H&M …
Read More »PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover
Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …
Read More »GAME purchases AR company Ads Reality
After purchasing a minority stake in the firm, GAME has fully acquired augmented reality specialists Ad Reality. The retail giant has splashed out 2m on the AR business, with another 18m going to Ads Reality’s founding directors – Richard Corps and Prajay Kamat – based on performance conditions. GAME and …
Read More »Dishonored 2 misses spring release date, now hitting shelves in November
Bethesda’s sequel to 2012 stealth action title Dishonored is going to be released in November. The publisher has announced that the follow-up will be launching worldwide on November 11th, 2016 for PlayStation 4, Xbox One and PC. This is – obviously – considerably later than the spring release initially outlined …
Read More »GameStop explains its trade-in programme… with goats
US retail giant GameStop has rolled out an… interesting marketing push to promote its trade-in scheme. The firm has launched a new trailer (below) which explains its (admittedly, pretty simply) trade-in scheme using goats. GameSpot reports that two versions of this ad (one 30 second, another 60 second) will be …
Read More »The Big Game: Gearbox on Battleborn
Developer Gearbox has built up a reputation for producing some critically acclaimed online shooters. This is, after all, the studio that brought us the blockbuster Borderlands series, a franchise that has shifted 26 million units worldwide. Now the firm is on the verge of launching its brand new IP, Battleborn. …
Read More »Digital games sales up 5% as The Division claims console and PC top spots
$6.2bn was generated from digital game sales in the month of March, research firm SuperData says. The firm says this is a five per cent rise year-on-year. Over on digital console, Ubisoft’s The Division was the best-selling digital release for the month. The online shooter takes pole position from Activision’s …
Read More »Psyonix: Cross-platform play is good for eSports
Rocket League studio Psyonix says that PS4 and Xbox One players being able to compete with each other will be a big boost to the eSports industry. The firm’s VP of marketing and communications Jeremy Dunham has told MCV that the No.1 reason the studio is urging Sony and Microsoft …
Read More »One Piece: Burning Blood deposes Yo-Kai Watch from No.1 spot in Japan
Bandai Namco’s latest release based on the popular One Piece manga has taken both first and second place in Japan, according to data from Famitsu. The new release claimed the top spot with its PS4 SKU, which shifted 31,162 units. The Vita edition charted in second place with 28,831 copies …
Read More »Nintendo selling stake in Seattle Mariners baseball team
The American branch of platform holder Nintendo is to sell its majority stake in Seattle baseball team the Mariners. That’s according to the Seattle Times, which reports that Nintendo will retain a 10 per cent stake in the baseball team. The rest of its holdings will be sold to First …
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