Tag Archives: analysis

FEATURE: Rush to cash in store credit could expedite GAME demise

GAME’s Spring Clean sale has certainly proved popular with customers. But has it helped or hindered GAME’s current plight? Go into any GAME or Gamestation outlet today and ask customers what they are doing. Many will tell you they’re using up the last of their store credit in case GAME …

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Phil Harrison’s appointment and what it means for Microsoft

It’s easy to see Phil Harrison’s appointment as the boss of Microsoft Studios Europe as a vanity signing. After all, Peter Molyneux is one of the greatest and most respected figures in global games development. They are big boots to fill. Literally – Peter Molyneux is a tall man. But …

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ANALYSIS: Microsoft Flight

Flight simulators have been around since the early days of computer games, with the first one landing around 30 years ago. Technology and business models have advanced dramatically, but flying sims have always remained a more traditional part of the market. Lucrative, too: Microsoft releases new version, third-parties sell extra …

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FEATURE: Does gaming need 3D?

3D technology in the home has yet to achieve mass penetration in any sector.Sales of compatible TVs may be increasing, but they have yet to claim a majority of households. Similarly, the number of 3D filmsin cinemas is on the rise, but has yet to become the standard. And for …

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ANALYSIS: Digital Charts

MCV wants a digital download chart. First and foremost to prevent industry veterans like Geoff Heath saying things like this: I look at my MCV once a week and I see the size of the market in there, and I can’t resist a wry smile, because what’s covered in there …

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2011 REVIEW: What MW3 vs BF3 says about the market

It was supposed to be the fight that would define the year.Call of Duty had met its match. For the first time ever, the game was to go up against EA’s long-running Battlefield series. Although both have had similar lifespans, they had until this Q4 never launched head-to-head. EA entered …

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UK CHARTS: November 2011

At last, UK games retail has reason to cheer following a strong month of sales. But November wasn’t all about Call of Duty:?Modern Warfare 3 and Assassin’s Creed:?Revelations. Back in?2009, terrified publishers ran away from Call of Duty: Modern Warfare 2, delaying their games into 2010. This year, Activision’s competition …

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ANALYSIS: GAME’s trading update

Last week The Telegraph ran the headline ‘Can GAME Group survive?’ It was a sensational headline, not entirely based on the facts of the situation, and as GAME Group CEO Ian Shepherd says: It is very easy to look at any retailer on the High Street and write an apocalyptic …

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MW3 vs BF3 – has EA won market share?

Battlefield 3 sold really well. Modern Warfare 3 sold really, REALLY well. But who won the war? Of course, that all depends on how you deal with the numbers. EA’s mission prior to the release of Battlefield 3 and Modern Warfare 3 was simple – it wanted to prize some …

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ANALYSIS: ‘Arrogant’ Best Buy was doomed from the start

It was in May 2008 when the world’s biggest electricals retailer announced its UK invasion. The US giant spotted a gap in the market for its ambitious, big-box, customer service-based business model.With the help of Carphone Warehouse, the company thought it would be able to march onto our shores and …

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