Tag Archives: analysis

E3 2012 ANALYSIS: Core blimey!

California dreams of broadening the games audience were put on hold in LA this week – as all of the industry’s major players knuckled down on theircore titles. Turn any corner at the Los Angeles Convention Center and you would find format holders and third-parties wanting to reclaim and pander …

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OPINION: The danger of taking E3 out of context

Some surprises are always kept secret, and some expected announcements seem to disappear into nothingness. But, with a certain degree of accuracy, we can always predict what we’re going to get from the platform holders at E3. Is that depressing? No, not really. There are thousands of us around the …

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ANALYSIS: The pre-owned market

Before March this year, GAME and Gamestation were by far the UK’s biggest pre-owned game retailers. Second-hand goods even made up a third of the group’s total revenues last year. Yet this dominant force in used games has fallen. 277 of its shops have closed. So where do these customers …

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ANALYSIS: Are console contracts the future?

Price promotions are an industry staple, but few have got the trade talking like Microsoft’s latest offer. The platform holder’s US stores are selling a 4GB Xbox 360 and Kinect for just $99. The catch? It comes with a two-year subscription to Xbox Live, priced at $15 per month, and …

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FEATURE: 2012’s biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this year’s investments stand up against 2011 and who the top advertisers are… TV remains essential to games and consoles advertising, …

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ANALYSIS: A closer look at gaming’s top brands

Earlier this week, we revealed the Top Five biggest games brands of all time using Chart-Track’s CUBE?data warehouse solution. This week we reveal the full Top Ten, taking into account all games sold from 1996 to the present day. Only three brands within the all-time Top Ten are from outside …

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ANALYSIS: The blame GAME

Parker Consulting analyst Nick Parker casts his eyes over GAME Group and looks at the reasons behind its initial fall into administration… There are some commentators who argue that the migration of gamers to digital distribution has had an impact on bricks and mortar retail. This is not true. Digital …

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ANALYSIS: UK Games Market’s Top 5 Brands

In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the TopFive best-selling video games brands in the UK… Chart-Track is proud to announce the development of Brand Analysis as part of our CUBE data warehouse solution. We’ve looked at all games sold from 1996 …

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ANALYSIS: Why Nintendo signed Shaun the Sheep

Those plasticine aficionados over at Aardman must be on cloud nine right now. Last week, during the Budget, the firm’s most iconic characters – Wallace and Gromit – were name checked by the Chancellor. And its latest movie – the excellent sounding The Pirates! In an Adventure with Scientists – …

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ANALYSIS: How Alan Wake survived

It was E3 2005 when Alan Wake was first unveiled. The ambitious story-driven thriller was from Remedy, the studio behind Max Payne. A series it had just sold to Rockstar for $45m. After Max Payne, we could have sat on a beach sipping cocktails for quite some time,” Remedy’s head …

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