This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map. The Brand Map is available to download from the MCV?Reports page online. We asked 6,722 gamers about the games, of whom 1,789 had played one in the last six months; 556 of …
Read More »ANALYSIS: (On)Live and Kicking
Pundits will have you believe the next generation of games hardware won’t arrive until 2013 or later. However last week, at 12.01am on September 22nd, a fifth home gaming format was activated: cloud gaming service OnLive. At its most basic form this one needs no hardware, no discs, no physical …
Read More »OPINION: An early Nintendo price cut? These are crazy times
I don’t think anyone saw this coming. And if they say they did, they’re either really clever or a liar. This morning Nintendo announced that it is cutting the price of the 3DS handheld by a third. That should see it retailing for something in the region of 130 in …
Read More »OPINION: Nintendo’s E3 press conference
I’m beginning to think Satoru and Reggie glimpsed a bit of my script before they took to the stage. Yesterday I wrote about Microsoft’s notable efforts to appeal to a wider market. Then this morning I detailed Sony’s attempt to cement itself as the central games platform for the traditional …
Read More »OPINION: Sony’s E3 press conference
The Vita brand reveal would have been the big surprise. But in typical Sony style that was leaked a while back. So this left Sony without any big surprises for its E3 press conference. And it didn’t matter one bit. The contrast between its presentation and Microsoft’s is both obvious …
Read More »OPINION: Microsoft’s E3 press conference
There’s someone getting a monumental telling off tonight. Were it not for a colossal balls up at Xbox.com earlier that resulted in the early reveal of Halo 4, tonight’s press conference would have finished on a majestic whoop-fest. That’s not to say that it didn’t climax pleasingly. Despite being devoid …
Read More »Analysing the analysts
Game Investor Consulting's Nick Gibson asks if industry analysis can ever provide useful results
Read More »ANALYSIS: The brewing app war – a tale of two CEOs
Two of the most powerful men in games were stood just metres apart at GDC last week, delivering back-to-back keynotes. Yet their ideologies are worlds apart, and couldn’t more accurately convey the creative crossroad the games industry faces. On one stage at the Moscone Centre, San Francisco: Nintendo boss Saturo …
Read More »OPINION: Sony’s piracy battle
If December’s much-publicised gutting of the PlayStation 3’s security systems is proof of anything, it’s this: Where software is concerned, there is no such thing as an unpickable lock, and piracy-prevention strategies that amount solely to locking the door are doomed to failure. Until a few, short weeks ago, the …
Read More »OPINION: The handheld battleground is drawn
It may have lost many men in the battle of 2010, but General Wii still stands tall on the battlefield that is taking place under the world’s TVs. From the West, swelled by year-on-year gains in American followers, the Xbox 360 continues to wear down Wii’s lead. From the East, …
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