Tag Archives: Artem Shkafenko

[Guest post] How console marketing works

company logo [Guest post] How console marketing works

By Artem Shkafenko – Head of Marketing at Upscale Studio. If you ask any indie developer about their marketing strategy, you will likely hear the same formula: Twitter/TikTok -> Steam Page -> Wishlists -> Next Fest -> Popular Upcoming. Steam has trained developers to value the wishlists as the ultimate …

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