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A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad. The ASA bizarrely chose to uphold the complaint that drew issue with the depiction of how the console switches from TV gameplay to GamePad gameplay as the short did not …
Read More »ASA rules against Activision’s Modern Warfare 3 ad
The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads. The ad showcased a number of the countries featured in the game and, in the words of the ASA, contained computer-generated scenes of New York under military assault, with buildings …
Read More »ASA rejects Mass Effect 3 ending complaints
Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending. EA’s ad for the trilogy-ending RPG stated that the decisions you make completely shape your experience and outcome”. However, the game’s release …
Read More »ASA bans TalkTalk broadband ad
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider’s broadband package was the "UK’s safest." The TV ad featured a toy family in a dolls house, apparently guarded by a row of toy soldiers while a voice-over claimed that "Talk Talk homes …
Read More »Duke Nukem TV ad banned
A UK TV ad for Duke Nukem: Forever has been banned from air before 11pm. The advertisement features naked women, girls in school uniforms, all topped of with a dash of violence. Two versions of the ad had previously been cleared for TV after 7:30pm and then after 9:30pm. However, …
Read More »ASA bans Argos Xmas ad
The Advertising Standards Agency has banned an Argos TV ad because of its misinformation regarding the retailer’s delivery service. An ad depicting two penguins delivering fish to a walrus claims that: With over 1500 lorries, [Argos] can deliver what you want at a time slot that’s right for you.” However, …
Read More »ASA extends remit online
From next year the Advertising Standards Authority will see its remit widened to include the regulation of online advertising, the organisation has confirmed. The ASA already polices paid-for ads and promotions but from March 1st 2011 this will grow to include all marketing communications online including on social networks such …
Read More »ASA bans Final Fantasy XIII TV ad
The Advertising Standards Authority has banned a TV advert for Square Enix’s Final Fantasy XIII after it was ruled that footage from the PS3 version of the game was used to promote the Xbox 360 SKU. The ruling comes after a viewer complained that the ad was misleading because the …
Read More »ASA rejects Heavy Rain complaints
The Advertising Standards Authority (ASA) has rejected complaints about a Sony advert for recent PS3 hit Heavy Rain. The BBC reports that the objections stemmed from the depiction of a level in the game where two-sided detective Scott Shelby intervenes (or not, depending on the choices made by the player) …
Read More »Easy on the violence, publishers warned
Publishers need to consider the ‘wider context’ of ads for violent games if they don’t want to see them banned from TV. That’s according to the Advertising Standards Agency, which will next week release new guidance for games publishers and their ad agencies. MCV understands that this will encourage publishers …
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