MCV/DEVELOP News, events, research and jobs from the games industry
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands. Last week, MCV broke the news that the Government’s Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which …
Read More »MCV’s complaint to the ASA in full
Last week, MCV submitted an official complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . We have added further submissions as more evidence has come to light about what MCV believes to be an unfair and unwarranted attack on the UK video games industry. If …
Read More »MCV complains to ASA over anti-games Government ad
MCV has submitted an official complaint to the Advertising Standards Authority over the Government’s new Campaign4Life print advertisement. The industry reacted furiously this morning to news of the ad, which has been created by the Department of Health in association with Cancer Research, The British Heart Foundation and Diabetes UK. …
Read More »ELSPA applauds ASA findings
ELSPA has praised its members after the Advertising Standards Authority found that 99 per cent of commercials created for video games were done so responsibly”. Following a report launched on the back of the Byron Review, UK regularity body the ASA assessed broadcast and non-broadcast ads for video games that …
Read More »ASA: Video games are being advertised responsibly
Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …
Read More »ASA bans iPhone ad
Fashionable global technology firm Apple has been forced by UK advertising watchdog the ASA to pull a TV advert for its iPhone that has been found to paint a misleading picture about the speed of the machine’s web browser. CasualGaming.biz has the full story – click here to take a …
Read More »Shocking Eidos ad banned
The Advertising Standards Authority has outlawed an Eidos advertising campaign for Kane & Lynch. The body has ordered Eidos not to print or broadcast the ads again, after upholding 26 complaints and calling the promotion ‘graphic’ and ‘shocking’. One press ad shows a gagged woman, crying and having her head …
Read More »ASA launches violent ad investigation
Following the launch of a Government investigation into protecting children from violent video games and adult internet sites, the Advertising Standards Authority (ASA) has initiated its own report looking at violence in advertising, deemed as a preventative measure to avoid any state sanctioned bans or restrictions. ASA chairman and former …
Read More »PS3 ad banned in UK
The Advertising Standards Authority has banned a Sony PS3 internet advert in the UK, reported Life Style Extra. The organisation said that the advert "could be deemed to condone or glamorize violence or anti-social behaviour.” After forcing it to be withdrawn, the ASA issued Sony with a warning regarding its …
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