MCV/DEVELOP News, events, research and jobs from the games industry
Asda has declared Call of Duty: Black Ops will be its biggest games launch of all time. The supermarket claims it has an unprecedented level of stock for the imminent FPS, which it says far outstrips that of any previously released video game. We are putting more stock into store …
Read More »Asda defends trade-in offer
Retail behemoth Asda says it had to start selling used games in order to ‘protect its long-term games business.’ The grocer rolled-out pre-owned into 234 UK stores following the launch of FIFA 11 last month, and head of games Andrew Thompson says he and the team have been keeping publishers …
Read More »Black Ops for £4.97 at Asda
With just over 24 hours to go until retailers in the UK open their doors at midnight to welcome the arrival of Call of Duty: Black Ops, Asda has come out fighting in the High Street price war. CheapArseGamer reports that the supermarket will sell the game for just 4.97 …
Read More »Asda slogan row for Green Man Gaming
Digital and retail have finally come to loggerheads… over a slogan. Digital specialist Green Man Gaming has taken umbrage over Asda’s new pre-owned offer, which operates under the heading: ‘Buy, Play, Trade.’ The folk at Green Man feel this is too similar to its slogan, ‘Load, Play, Trade’. The firm …
Read More »PES 2011 for £30 at Tesco
Tesco has become the first retailer to show its hand and declare its day one price for Konami’s PES 2011, which is released in the UK tomorrow. The supermarket will sell the game for just 30, no strings attached. It’s a different strategy to that it adopted with FIFA 11 …
Read More »Asda rolling out pre-owned nationwide
A total of 234 Asda supermarkets in the UK will accept video games trade-ins from next week, MCV can reveal. That number represents two-thirds of the supermarket giant’s total store count, and is a significant factor in the massive growth pre-owned games are now enjoying on the High Street. MCV …
Read More »FIFA 11 for 97p
UK supermarket Asda will at midnight tonight begin selling FIFA 11 for just 97p. The price is available for anyone willing to trade-in one of either Halo reach, Dead Rising 2 or F1 2010 and applies to both the Xbox 360 and PS3 SKUs. In addition, the game will be …
Read More »Asda suffers further quarterly drops
Walmart owned supermarket chain Asda has suffered a second successive year-on-year decline in quarterly sales. For the three months ending June total sales fell 0.4 per cent. This follows a 0.3 per cent in the preceding quarter. In the period Asda’s grocery sales increased by 1.9 per cent, though compares …
Read More »Asda game promotes World Cup deals
Asda has hired promotional game development specialist Matmi to create Make a Save; a title conceived to advertise the supermarket chain’s World Cup offers. Released today, the penalty shootout themed browser game is linked through to Asda’s ongoing online Love The Game campaign, which is also running in-store. We wanted …
Read More »Tesco and Asda step up pre-owned offer
Having dipped their toes into the pre-owned games market in February, MCV understands that both Asda and Tesco have stepped up their efforts in the sector. Asda has confirmed that it is now trialling pre-owned games in seven new stores in addition to the Leeds outlet that pioneered the scheme …
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