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2010 'Best Simulation in Real Time' gong goes to CryEngine 3

Movies are becoming more like games, says one of James Cameron's closest colleagues

Struggling sales of James Cameronâ??s Avatar Game spark strategy shift

Struggling sales of James Cameronâ??s Avatar Game spark strategy shift

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

Despite announcing a drastic drop in sales for its half-year, and a loss of 78m euros, Ubisoft says strong sales of Assassin’s Creed II – up 32 per cent on the original game in its first week – point to a bright future for big name franchises. The firm’s R&D …

Access the RETAIL BIZ Previews section by clicking here. It features MCV’s definitive round-up of the hottest releases due for release in the near future. This week, we delve into Ubisoft’s James Cameron’s Avatar: The Game, the official companion title to the highly anticipated movie. Featuring stunning visuals and 3D …

Avatar to star as conference turns attention to stereoscopic 3D

Ubisoft believes that new 3D film Avatar – and its subsequent game adaptation – can create a similar buzz to the first Harry Potter movie. In one of his first interviews since joining Ubisoft as marketing director from Microsoft, Murray Pannell said that the title – which will appear in …