MCV/DEVELOP News, events, research and jobs from the games industry
Publisher Konami is using social networks to win back PES fans. The firm enjoyed a positive” Gamescom for its flagship football franchise, which has suffered in the face of a resurgent FIFA in recent years. Konami is ramping up its PR and marketing investment in social networks, and plans to …
Read More »OPINION: Gamescom is close to its E3 moment
Well, close enough. At the show, some said to me that Gamescom lacked the ‘media bang’ you’d get at an E3 or TGS. There was no big message from Microsoft at the show, and Nintendo’s one announcement – a new Wii SKU for Europe – was tacked on the end …
Read More »New Best Buy opens its doors
Retailer Best Buy has opened the doors to its 11th UK outlet. Based in Enfield, North London, the now store saw punters queuing as early as 21:00 the night before to ensure they had first dabs on the bargains when the store finally opened at 09:00 this morning. One year-old …
Read More »Xbox lands Skyrim DLC exclusivity
Microsoft has announced that it has landed an exclusivity deal for Bethesda’s The Elder Scrolls V: Skyrim. The first two pieces of DLC for the game will be exclusive on Xbox Live for 30 days after their release. Throughout this period they will not be available on the PlayStation Network. …
Read More »Tesco reveals Arkham City freebie
The UK’s leading supermarket Tesco has landed the rights to a tasty freebie for Warner Interactive’s Batman: Arkham City. Those who pre-order with the chain will be rewarded with the Joker’s Carnival Challenge Map DLC. The stand-alone mission set is said to add around four hours of additional gameplay to …
Read More »Halo Warthog included in Forza 4
Microsoft has revealed that gamers’ first chance to get a look at the Halo 4 version of the iconic Warthog land vehicle will be in racing title Forza 4. Wired reports that the vehicle will be hidden somewhere in Turn 10’s racer, which is due out in the UK on …
Read More »Konami considering micro-transactions for PES
Publisher Konami has admitted that it has to evolve how people pay and play Pro Evolution Soccer. And as has seemingly become the way in recent years, it appears that following EA’s lead is very much the order of the day. "I understand that there is a need to do …
Read More »New Gamestation site launches with £99 Xbox 360
The new-look Gamestation.co.ukand GAME.co.uk websites are now live. And furthermore, the retailer is celebrating the arrival of the new Gamestation look with a string of offers, the leading one of which is the chance to grab a 250GB Xbox 360 for just 100. At the time of writing the machine …
Read More »Loading reveals official Deus Ex cocktail
Square Enix has become the third publisher to enter into an official collaboration with Cornwall’s games-themed caf Loading. Together the pair have created an exclusive cocktail to celebrate today’s arrival of Deus Ex: Human Revolution. ‘Deus Ex on the Beach’, as it is called, contains peach schnapps, vodka, orange and …
Read More »EA reckons Vita has a "better chance" than 3DS
In a startlingly honest admission, EA Labels president Frank Gibeau has said he believes the PlayStation Vita has a better chance of succeeding in the market than Nintendo’s 3DS. "I don’t think [Vita] is in quite in the same boat as the 3DS,” he told CVG. The 3DS was a …
Read More »