Tag Archives: ben-parfitt

Sega serves up £1m ad campaign

Virtua Tennis 4 has been backed by a 1m marketing plan to ensure it’s a smash hit with gamers. The Sega sports title will benefit from a series of online, TV and print advertisements around the game’s release on Friday, April 29th, the day of the Royal Wedding. Ads will …

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White Room Games pushes into peripherals

White Room Games has teamed up with Vidisfor its first move into the accessories market. The UK firm is responsible for distributing the Duracell gaming range and Brooklyn range to selected online retailers. Over a dozen products have been launched, such as the Duracell Pad and Move Charger for PS3. …

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Epic: 59p apps killing the industry

The dollar mobile app is damaging the industry, a leading executive at Epic Games has said. Epic company president Mike Capps says the prevalence of the rock-bottom app price point is deforming the value of games in the consumer conscience. If there’s anything that’s killing [the retail games business] it’s …

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Rockstar working on Wii 2 title?

Rockstar Games is the latest firm to commit to developing on the unconfirmed Wii 2 console, according to rumours. The speculation comes again from French tech website 01.net – a publication that is betting its long-term credibility on a series of explosive claims regarding the console. The website is now …

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ISPs lose DEA challenge

UK internet service providers BT and TalkTalk have lost their challenge against the Government’s Digital Economy Act. The pair had been arguing that some of the legislation contained in the DEA had been rushed and was unlawfully restrictive in regard to the obligations it places on ISPs to report users …

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GAME selling Portal 2 today

UK retailer GAME has put the PC version of EA-published Valve title Portal 2 on sale today, a day ahead of its official release. The game was released digitally via Steam yesterday, though the official release date for the boxed versions is tomorrow. "We had a conversation with EA yesterday …

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MySpace co-founder adds new games acquisitions

Chris DeWolfe, the former MySpace CEO, has bought out a mobile games group and another network as part of a wider acquisition spree. DeWolfe already owns the social games platform MindJolt, which in 2010 he filled with a number of former MySpace executives to run the outfit. He’s now purchased …

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Team Ico delays PS3 titles

Two of PS3’s most interesting and anticipated titles may now not be released in 2011. The European PlayStation blog has confirmed that the HD re-workings of Ico and Shadow of the Colossus will not now arrive this spring, and new title The Last Guardian will miss its Q4/holiday release window. …

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OPINION: Give ’em an inch

You are your own worst enemy. Well, probably not YOU. Obviously the vast majority of MCVuk.com readers are of sane mind and valiant heart. And will be rewarded in the afterlife with countless riches and, I don’t know, Vimto on tap. Or something. But there’s no escaping the fact that …

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SCEJ confirms PSPgo cancellation

New news from Japan is suggesting that SCEJ has now confirmed that it has stopped manufacturing the PSPgo. Andriasang has translated information from audio visual site Phileweb claiming that "Sony Computer Entertainment Japan has formally announced an end to production and shipments for the PSPgo". SCEJ has also added a …

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