MCV/DEVELOP News, events, research and jobs from the games industry
It’s been a difficult life for Sony’s UMD-free, digital only PSPgo. But reports are now suggesting that time has finally been called on the model. Andriasang has translated a report that, in its words, "appears to be run by a Sony Shop employee or at the very least a super …
Read More »Core franchise growth for Capcom
Three new titles and two new IPs were showcased at Capcom’s Captivate event in Miami last week. The publisher has unveiled three new games – Dead Rising 2: Off The Record, Dragon’s Dogma and Street Fighter IV: Arcade Edition. It also detailed other key titles, including Asura’s Wrath, Resident Evil: …
Read More »UK retail suffers March fall
Almost one million fewer games were sold at UK retail last month compared to the same period in 2010. The latest figures from GfK Chart-Track paints a bleak picture of the UK games market. In total, 19.3 per cent fewer games were sold last month compared to March 2010, with …
Read More »Sonic Generations speeds into view
Sega has at last officially confirmed the rumours that Sonic Generations is to be the next title for its speedy blue mascot. The twist this time out is that Sonic will be playable both as he was back in his debut in 1991 and as he is now is his …
Read More »MS aims for Xbox 360 World Record
Xbox 360 Kinect owners will this Saturday be invited to take part in an online World Record attempt. Microsoft is hoping to set a new Guinness World Record for the ‘largest online 100m sprint’ this Saturday (April 23rd) at 18:00. Those wanting to join in must head over to Xbox …
Read More »Sony considers summer shutdown
PlayStation platform holder Sony has said that it may have to close some of its company premises in Japan later this year. The BBC reports that the move is being considered both as a response to the ongoing power shortages dogging the country following last month’s earthquake. The Japanese government …
Read More »OPINION: Taking Tesco seriously
I was sitting in a conference last month listening to a big retail exec discuss the future of video games. He spoke about no longer selling discs, but rather the rights to access content. He discussed streaming services and DLC. He even suggested bundling Xbox games with PS3 titles. But …
Read More »Ubisoft restructures marketing team
A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns. Former group brand manager for core games James O’Reilly has transferred to Ubisoft Montreal, where he takes up the role of international brand manager. Meanwhile, Phil Brannelly has left his position as …
Read More »EA: Fewer and bigger brands strategy is already paying off
Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year and discussed some headline strategy points. During a brief introductory speech, UK marketing director Stuart Lang outlined the company’s four …
Read More »Sony amends Move Starter Pack
A newer version of the PlayStation Move Starter Pack has been introduced at UK retail, MCV can confirm. Called the PlayStation Move Starter Pack 2, the new SKU is identical to its predecessor aside from the fact that it does not include a demo disc. "As the content is changing …
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