Tag Archives: ben-parfitt

In news that will generate plenty of publicity and surely not cause too much unease at casual giant PopCap, new release Unpleasant Horse has been blocked by Apple. The game is the first release from PopCap’s new satellite studio 4th & Battery, whose self-defined goal is to "quickly try really …

Apple has poached not one but two of the games industry’s best PR execs – with Activision’s Nick Grange set to join Nintendo’s Rob Saunders at the manufacturer. As with Saunders, Grange’s appointment is yet to be officially confirmed, but MCV understands that he will be joining the company in …

Ubisoft’s founder and CEO Yves Guillemot has told MCV that his company can overtake the industry’s two behemoths, Activision and EA, to become the global games market leader. Commenting on the eve of the firm’s MCV Award Grand Prix win, he said that EA selling its stake in Ubisoft last year …

It is when Yves Guillemot lists the companies that Ubisoft first worked with that you realise just what an achievement it has been to simply survive for 25 years, let alone prosper. He recalls deals with Domark, Elite, US Gold, Telecomsoft and Ocean – all now either defunct, absorbed by …

So where was the MCV Award for Activision? After the success of Black Ops, the team from Stockley Park were bound to go home with something shiny, right? Nope. These days, even publishing the biggest selling game doesn’t guarantee anything. And that just about sums up where the games business …

It’s time to stand up and face up to that elephant in the corner of the room. Retailer GameStop has officially launched a digital games store on Facebook. It claims to be "he first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more …

MCV understands that current Nintendo UK comms boss is to join iPhone platform holder; Is another key PR exec to follow? Nintendo UK’s head of PR, Robert Saunders, will shortly re-emerge in a newly created role at Apple. There is no confirmation from Apple or Saunders himself as yet, but …

EA walked away with the coveted Best Games Publisher title at tonight’s MCV Awards event in London. It marks an impressive double for the company which also claimed tonight’s PR Team award. EA enjoyed a strong 2010 with a host of chart-topping releases and has got off to a flyer …

Microsoft emerged as the champion of the PR & Marketing category at tonight’s MCV Awards. The Xbox 360 platform holder claimed three prizes – Best Trade Marketing Team, Best New Games Brand for Kinect title Dance Central and Best Use of Social Media for iOS app Fable III: Kingmaker. It …

Having topped the Japanese hardware charts since its launch in late February, Sony’s PSP this week managed to recapture its former place at the top of the listings. The device, which was the best selling console in Japan in 2010, shifted 57,379 units in the week ending April 3rd, according …