Tag Archives: ben-parfitt

Sarah Kaye will be Tesco’s new senior buying manager for video games, the retailer has announced. She will take the role from Monday, February 28th.Kaye joined the supermarket giant in June last year as buying manager for games. The sales exec was recruited from Call of Duty publisher Activision, where …

Reviews aggregation site Metacritic has named Take-Two as the most critically successful publisher of 2010. The company emerged with a review score average of 77.1 per cent, thanks mainly to the strong reception given to Red Dead Redemption (95 per cent) and Sid Meier’s Civilization V (90 per cent). The …

We’ve known that a dedicated premium online version of Call of Duty has been in the works for some time now, but Activision’s confirmation that a brand new studio is working on the title certainly came as a surprise. But details of both the game itself and the people behind …

I’ve been a gamer for effectively as long as I remember. My first memories stray back as far as the early ’80s when my parents purchased an Atari 2600. I remember watching them take turns at Pac-Man, and can picture quite clearly the look of irritation on my dad’s face …

As it attempts to adapt to the ever-changing games market, publisher Activision has pledged to realign its focus on its digital business. The strategic move has come at the cost of key brands such as Guitar Hero, and has also resulted in the loss of some 500 jobs. "Digital distribution …

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

Distribution is filled with lots of boring, un-sexy words that can make you ignore what is often the literal pulse of games retail. Manufacturing. Replenishment. Fulfilment. Logistics. That’s our veins, arteries, capillaries, and aorta. They keep the games blood of goods moving around the retail circulation system. But give UK …

A major new option in games distribution has emerged, and you already know its name: Sony DADC. The company best known for manufacturing PC and PlayStation games this week told MCV it is now offering primary distribution services to publishers and developers. DADC will flex the muscle of its already-established disc …

Retailer GAME is offering a guaranteed trade-in offer on Namco Bandai’s Test Drive Unlimited 2 that effectively means gamers can obtain the title for just 5. Any customer who buys the game for 39.99 on either Xbox 360 or PS3 will be entitled to trade the game in for 35 …

Having arrived on Xbox 360 on February 1st, Call of Duty: Black Ops’ first DLC release First Strike will hit PS3 on March. The reason for the delay is the deal struck between Microsoft and Activision last year that will see all Call of Duty DLC enjoy a period of …