The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …
Read More »OPINION: The problem with new IP
It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one week, Vanquish didn’t even make …
Read More »Do we need to rethink new IP?
Why are we asking this now?It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one …
Read More »Rock Band DLC abandons older titles
Owners of either Rock Band or Rock Band 2 will not be able to download any future releases on the title’s in-game app store. Effective as of October 26th 2010, all DLC releases will work exclusively with Rock Band 3 only. Owners of the new game will be able to …
Read More »Kinects Star Wars game out Xmas 2011
Speaking at the launch gathering for Xbox 360 Kinect in London last night, the device’s creative director Kudo Tsunoda has confirmed that players should be able to get their hands on the still mysterious Kinect Star Wars game this time next year. We have a Kinect Star Wars game coming …
Read More »ISPs win Digital Economy Act review
Internet service provider’s BT and TalkTalk have this afternoon been told by the High Court that they have won the right to a full and official judicial review of the controversial Digital Economy Act. The pair vowed in July to challenge the legislation, which requires that those found guilty of …
Read More »Xbox 360 iPlayer back on?
It seems that the possibility remains that BBC’s live TV and catch-up service iPlayer could yet make the move to Xbox Live. Speaking to Eurogamer, UK Xbox boss Stephen McGill stated: There are conversations going on.” McGill went on to reiterate the points raised by European boss Neil Thompson in …
Read More »Warner bemoans AAA-to-social switch
Development staff at Warner Bros’ new Montreal outfit are said to be angered at management’s decision to shift the studio’s focus to social and mobile games. Yet Warner Bros Montreal’s existing 26 employees are, according to Canadian newspaper Lapressaffaires, being told to work on bite-sized mobile/social games and a microtransaction-based …
Read More »Frontier reiterates Milo tech claims
David Braben has again said that his studio’s upcoming title Kinectimals will not include any tech developed for the Lionhead project Milo & Kate. Speaking to VG247 during the Kinect launch party in London last night, the Frontier boss was asked what contribution Lionhead tech had made to the game, …
Read More »PSP ‘the biggest disappointment of 2010
Sony’s lack of first party software releases for PSP in the last year has mean the handheld has been 2010’s most disappointing performer, according to retailer GameStop. I think Sony did a great job two years ago in terms of coming out with a pretty good line-up of PSP offerings …
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