Tag Archives: ben-parfitt

Ceasefire on Q4 price wars…

Anger over trade-ins is on the rise again, as retailers turn to pre-owned to drive sales this Christmas. The expected price war over Call of Duty: Black Ops did not materialise this week, and instead High Street stores were encouraging consumers to trade games in to get the FPS for …

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APB acquisition rumoured

Online games developer and publisher K2 has acquired the APB IP from the administrator of collapsed Dundee studio Realtime Worlds, inside sources have told Develop. California based K2 Network, a heavily VC-funded company responsible for the free-to-play service GamersFirst, has reportedly spent in the region of 1.5 million for the …

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Warren’s Epic journey

Warren Spector’s journey from adult game Deus Ex to Disney has been a long but by no means ardous one. Back in 2004, Epic Mickey’s creative director left Ion Storm to form his own development house Junction Point Studios. There, he quickly began work on his next project but soon …

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Cuba outraged by Black Ops

Ahead of the release of the first sales numbers of Activision’s Call of Duty: Black Ops today, the state media of Cuba has denounced the title, claiming that it stimulates sociopathic attitudes”. Much of the reaction stems from the game’s opening mission, which sees players taking part in an attempted …

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EA assumes greater Old Republic control

Publisher EA has announced that it has updated the terms of its global publishing agreement with LucasArts that will see it assume extra responsibilities toward the title. The company will now handle additional publishing, marketing and distribution responsibilities that LucasArts was previously handling. It claims the move has been made …

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PlayStation enjoying Latin boom

Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region. The new ad spots, made by sector specialist Saatchi & Saatchi, feature both the PS3 and PlayStation Move and focus on a character called ‘babyman’ (who has …

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Windows Phone 7 off to slow start

A report from TheStreet claims that on its first day of release Microsoft sold just 40,000 Windows Phone 7 units. TheStreet adds that the number doesn’t account for the 89,000 free Windows Phone 7 devices that were handed out to Microsoft employees. The numbers are thon into stark contrast when …

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Valve monopoly is killing PC market

Steam’s grip on the PC download sector has made the market far too competitive to bother with, rivals warn. MCV understands that at least two big-name digital retailers are facing financial difficulties as they struggle to compete. They are now calling on publishers to develop Steam-free SKUs – as Sports …

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Def Jam Rapstar marketing blitz

Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending 1.2m to make sure of it. The ad campaign will run this month to early December in support of the game’s release on November 26th. TV ads will run across channels and video-on-demand services, such as Sky …

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Nintendo kicks off Winter Wonderland tour

A range of Wii games are being promoted at two key UK cities this Christmas. The firm will be showcasing games at family-friendly Winter Wonderland events in Edinburgh and Cardiff, which run from late November 2010 to early January 2011. A ‘Wii Join the Party’ stand will feature a range …

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