Tag Archives: ben-parfitt

Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …

As anyone who uses games forums will tell you, getting a game on day one still remains hugely important to a large part of the core games userbase – something that clearly hasn’t escaped the attentions of online retailer Amazon. Gamasutra reports that the US arm of Amazon is now …

Sony has announced that Team Ico will be at hand at next week’s Tokyo Game Show to at last reveal some new details about its upcoming PS3 title The Last Guardian. The game was first aired way back at E3 2009, before which it had been previously referred to as …

Final Fantasy XIII was to be the recipient of some form of post-release DLC – that is, until publisher Square Enix abandoned the plans. According to 1UP, the game’s director Motomu Toriyama previously told gamers to hold on to their game save after completing the game. However, speaking to Famitsu …

Though a big part in the resurgence of PS3 has been the launch of the Slim and the drop in price, SCE president and CEO Kaz Hirai has told MCV that it’s also down to the company’s new international, and less Japan-centric, view on the global games market. Japanese-born Hirai …

The UK game industry is 96 per cent male dominated, new data suggests. A study undertaken by the University of Liverpool concludes that females take up just four per cent of the British industry workforce – eight per cent lower than the results of a similar survey taken in 2006. …

Katamari Damacy maestro Keita Takahashi has walked out on his publishing partner Namco Bandai, the company has confirmed to play.tm. Takahashi – a widely revered game designer routinely praised for not buying into the big business that drives the industry – may now be departing from game design for good. …

A new site hosted by iconic Sony marketer Kevin Butler has dished out a number of comical digs to rival motion systems Wii and, in particular Kinect. Called Move vs Stuff, the site’s front page carries a chart (pictured in full below) pointing out that PlayStation move includes a number …

The director general of The Confederation of British Industry has praised UKIE’s ambitions and said that the games industry is in prime position to take charge of the UK’s creative industries sector. We welcome the arrival of UKIE with its plans not only for boosting and expanding the interactive entertainment …

UK video games trade body UKIE, formerly known as ELSPA, was finally ushered into life last night – and you can watch the video showed at its launch event right here. I’m delighted that ELSPA is morphing into UKIE,” minister for the Department for Culture, Media & Sport Ed Vaizey …