MCV/DEVELOP News, events, research and jobs from the games industry
The global review embargo on Microsoft’s Halo Reach was lifted last night, and critics have been eager to heap praise on the hotly tipped new FPS. It currently has an average score of 93 per cent on reviews aggregator Metacritic, already making it one of the highest rated titles of …
Read More »HMV selling Dead Rising 2 early
Having just confirmed a large number of midnight openings for Tuesday’s Xbox 360 exclusive Halo Reach, HMV has confirmed a second games offensive – it is host the official UK launch of Capcom’s zombie sequel Dead Rising 2. Furthermore, the retailer will also offer consumers a chance to buy the …
Read More »More midnight openings for Halo Reach
Entertainment retailer HMV has confirmed that it will be opening 70 of its largest stores at midnight on the evening of Monday September 13th for fans wishing to buy Halo: Reach the very moment it goes on sale. It joins GAME and Gamestation in trying to make the most of …
Read More »Can multiplayer stem pre-owned?
A strong multiplayer offering is all publishers need to discourage consumers from trading in their games. That’s according to Treyarch studio head Mark Lamia, who believes Black Ops’ multiplayer is an ideal alternative to the one-time download codes other publishers have introduced in an attempt to dissuade pre-owned sales. Speaking …
Read More »Gamescom signs partnership with GMAs
German trade show Gamescom has become an official Event Partner of this year’s Games Media Awards, as it continues to strengthen ties with the UK press. The Cologne expo has become a key date in the global gaming calendar and this year’s show was the biggest and most successful so …
Read More »PS3 Triple Pack success
GamesAid has thanked retailers for their support in making the PS3 Triple Pack a hit, with sales set to surpass 100,000. The money raised has gone straight to support Paddington Academy, which this week posted impressive exam results in the GCSEs and A-Levels. 94 per cent of students in the …
Read More »Multi-SKU strategy boosts FIFA brand
The flood of FIFA games released this year means FIFA 11 could attract the largest audience in the series’ history. In addition to strong sales of FIFA 10, the brand has benefited from the release of 2010 FIFA World Cup South Africa, Facebook game FIFA Superstars and the PC-only FIFA Online. …
Read More »MS spends more on Reach than Halo 3
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game. And to help it along its way, Microsoft is putting more of its marketing spend behind Reach than it did for 2007’s Halo 3. A huge mainstream marketing campaign will see the title promoted …
Read More »OPINION: The format wars return
The trade will be treated to a good old fashioned format war next week when Sony steps into the motion controller ring – toe-to-toe with Nintendo, and two months before Microsoft’s Kinect debuts. It’s been a long time coming. For ages the Wii’s controller has been its unchallenged point of …
Read More »Gametail plans to conquer Europe
New online retailer Gametail is already preparing aggressive expansion across the continent – just a week after making waves with cut-price promotions Gametail generated a lot of buzz this week with one-day-only bargain deals (including Halo: Reach for 31.99) used to trail its brand before official opening. The company doesn’t …
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